Marketing for Super Villains
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"A Fantoxic read!
A must-have guide for all true differentiators."
-Lloyd KaufmanPresident of TROMA Entertainment; creator of THE TOXIC avenger 
"MSV felt like a cooler sans-fluff dose of Blue Ocean Strategy punched up with attitude and 90's/early 2000's pop culture references. Where BOS gives you the "create a new ocean" concept, MSV gives you the "how-to" resources to create it and dive in.
-Andrew DodsonAndrew Dodson Photography 
"BREAKING: Author Somehow Writes Book On Marketing Without Using Words (Disruptive) Or (Holistic)"
-Adweak 
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About the book
This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as well as a tome to help recruit new revolutionaries currently in the form of business owners who never want their business product or service to be looked at as a commodity. Marketing For Supervillains is a serious book on how to approach brand differentiation, Decommoditization™ and if one’s aspirations are high enough world domination.
